Increase Sales through E-Commerce

Does this sound familiar?

You run a small business. You have loyal customers who appreciate the
quality of your products. But with growing number of consumers on the internet,
you decide it is time you got your share. You decide it is time to have a company website.

The solution seems easy and you get someone to make a website for you. With all the user-friendly tools available for making sites, it isn't difficult to create one, and so. within hours
you have your entire catalogue on the web.

But for some reason, your website’s presence hardly increases your sales. Even though you have a web address you can provide your customers, your clientele hardly grows. You say to yourself, perhaps the internet is mostly hype. You begin to believe websites are only for "show" and not for much else. Just another overhead cost in order to keep up with the times, you say to yourself.

Fortunately your conclusion is not true. Otherwise why then would there be so much talk about total online sales increasing by over 50% per year? The truth is online presence DOES increase sales. But not so if your site simply displays or catalogues your products.

To really increase your sales, you must:

-Allow your customers to purchase products online with a credit card. (Customers surfing online
never want to wait to buy something by sending a check or picking up a phone. They want to buy
your product immediately!)

-Have a shopping cart. (Online stores are in, and "catalog" sites are out.)

-Have an easy-to-use and fun interface for your customer. (Customers no longer want to read through boring lists and write down a product code for the product they want to order. They should be able to look at products as if they were in an actual store, and put them in their basket without any difficulty.)

-Display your products in a comprehensive manner. (In a real store, the customer can look at available products in all the different sizes and colors. They can see the product from different angles. Your website benefits from having these features too!)

Once you get a website with these basic features, expect to see your sales increase significantly!
As you grow you can add on more features.  Some of our clients have reported increases in sales up to 1000% just from adding these features to their site. The Business Helpers will set up these features properly for you.

The Business Helpers, MOE BURNEY - CEO

Published Tues, 18 Sep 2007 23:34:09 -0400